GTV, a satellite-television company created just over a year ago, has signed up more than 100,000 customers in 20 countries in Sub Saharan Africa—which, it reckons, translates into 1.25m regular viewers. GTV is expected to compete with the 'quasi-monopolies that Canal+, a French operator, and DStv, a subsidiary of Naspers, a South African media giant have enjoyed for years.' Currently in Sub Saharan Africa only 14% of families own televisions, and only 1% of households are connected to pay TV. 'By offering cheaper packages than its satellite-based rivals and tailoring content to appeal to local markets, GTV hopes to sign up millions of customers over the next few years. A subsidiary of Gateway Communications, a pan-African telecoms firm, GTV is piggybacking on its parent company’s satellite network and local experience.' The company is also counting on the growing affluence of African nations, and the consequent growth of the middle class market for TV content.